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By Retha De La Porte
May 28, 2023
2 min read
About Us


From a very young age, I was very inquisitive, always asking ‘why?’ and burying my head in books when presented with a foreign concept until I was satisfied with the answer and confident that I had a sufficient understanding of what was presented to me. I’m sure that I drove my parents, teachers, and the librarians insane in my process of discovering the world.

Ultimately, this curiosity combined with my creativity evolved into where I find myself today, living the dream of practicing as a certified business analyst. I am also actively involved as a volunteer within the business analysis community, giving back to society by mentoring & coaching other business analysts and passionately sharing my knowledge with those wanting to learn more about the profession.

The BA lab is a natural evolution of my love of the profession, realizing my dream of creating a platform where aspiring, new, and experienced business analysts can come together as a community and engage with each other, read and share insightful content, and have a safe space to ask questions.

Why ‘The BA Lab’?

True to my character, The BA Lab didn’t just get its name by means of a random Google search, but rather through thorough investigation and careful consideration to find something that really speaks to me and the profession.

Business analysis is perhaps the most versatile, multifaceted field that involves applying various techniques, methodologies, and tools to analyze business problems and identify solutions that draw on elements of both science and art in different ways.

The Science and Art of Business Analysis

Science: Business analysis relies on scientific methods to gather and analyze data objectively. It involves applying quantitative and qualitative research techniques, data analysis, statistical analysis, and other empirical approaches to collect and analyze data related to business processes, performance, and outcomes.

Art: Business analysis also involves creativity and intuition, which are often associated with the artistic aspect of problem-solving. Business analysts need to think critically, assess situations from multiple perspectives, and generate innovative ideas and solutions. They often use their subjective judgment and experience to interpret and make sense of complex business situations.

Additionally, business analysis requires the ability to navigate ambiguity and uncertainty, adapt to changing business environments, and apply situational awareness. These aspects of business analysis are more subjective and draw on the art of understanding and interpreting the context in which the business operates.


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Retha De La Porte

Retha De La Porte

Business Analyst

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Why 'The BA Lab'?
The Science and Art of Business Analysis

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